Are you behind the SERP rankings? Is your website not getting the usual traffic? Hence, you are unable to generate leads for sales. Well, the reason is that you are following the right SEO factors to accelerate your website’s SERP rankings. That way, you can highlight your website on the internet and other digital platforms.
Therefore, to become the top website in the SERP rankings, you can look at the tips down below. This will surely give you the much-needed boost and tools to get your site to rank higher in Google’s search rankings.
So, here is how you do it…
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Top SEO Rankings Factors To Top The SERP Rankings
SEO is a critical factor in pushing your business to the next level. In the realm of digital marketing, SEO ensures that you are able to get maximum market size and sell your services and products to the maximum number of customers.
Here are a few SEO ranking factors you need to consider to grow your business organically –
Good Page Speed
One of the first things that you can check is the page speed. You have to see how your website fairs on smartphones and watch how fast they open. To do this, you can use Google’s mobile testing tool. They will show the issues on the website, where you need to work to ensure that it opens quickly on the phones.
This is because Google wants to give the best user and web experience to the users. Hence, they prioritize their websites to be mobile-friendly.
Optimize The Content
The content is a significant part of SEO. It shows that the content is good and readable for the audience. Therefore, you need to add 1% of your content to have the focus keyword beside the anchor text. Furthermore, you should ensure that the content has less passive voice and more transition words.
For this, you can use tools like Yoast and Hemingway Writer. They will tell you the issues in your content and how you can simply increase its readability.
Focus On Technical SEO
Not everyone is a coder; some are SEO experts and writers. Therefore, you should follow the technical SEO features. For example, add a suitable title, a meta tag, and a meta description. Following this, you need to include H1, H2, and H3. This segregation will enable Google bots to crawl the content properly.
Furthermore, you can add images that are relevant to the keyword. That way, your chance of ranking the content higher increases. So, follow the steps to change the fortune of your website.
Mobile Friendliness
Another thing you need to know is mobile friendliness and figure out how the content works on the small screens. Furthermore, you need to see how the content shows up on the phones and see how quickly the picture loads. That way, you can rank your content higher in the Google search engines.
Therefore, you need to be particular about your themes, as they can determine the ranking and indexing of the website. With over 5 billion mobile users, Google wants to deliver the best internet experience to users.
Website Security
Web security is one of the things that Google is prioritizing today. It sees the security structure of the site and then indexes it. Therefore, you need to shift from HTTP to HTTPs to enhance your web security and ensure that no one hacks. That way, you can keep your data safe and healthy.
Google has said https is a ranking creator. Hence, you need to upgrade to give better prospects to your website to rank and bring traffic.
Last Thoughts On SEO Ranking Factors
In the end, we can say that the above-mentioned factors will enhance your website’s future. It will ensure that your website ranks higher and brings traffic to generate leads and sales. So, follow the things mentioned above and optimize your website properly to achieve higher SERP rankings and a better customer base.
FAQs
Here are a few frequently asked questions –
What is the SEO ranking?
It refers to the website’s position in the search engine’s database.
Why is ranking important in SEO?
You can generate more leads and increase the sales of your products and services.
Suryateja Pericherla, at present is a Research Scholar (full-time Ph.D.) in the Dept. of Computer Science & Systems Engineering at Andhra University, Visakhapatnam. Previously worked as an Associate Professor in the Dept. of CSE at Vishnu Institute of Technology, India.
He has 11+ years of teaching experience and is an individual researcher whose research interests are Cloud Computing, Internet of Things, Computer Security, Network Security and Blockchain.
He is a member of professional societies like IEEE, ACM, CSI and ISCA. He published several research papers which are indexed by SCIE, WoS, Scopus, Springer and others.
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